This course is for you if...
You want to learn how to grow a Youtube channel and make a little extra money, OR completely replace income from a full-time job!
You want to make money sharing your passions on Youtube,
You have a blog or business that you want to take to the next level and reach a wider audience.
You know that you can grow your income with online video, but you feel completely overwhelmed with the gear, editing and technical aspects of doing so.
People are watching videos online now more than ever. You can expand your audience even more by adding video content to Youtube!
"This video course is gold! Lisa does such an amazing job bringing her experience and success doing video right to our fingertips. I've been blogging for years, but still felt very overwhelmed with video. You'll find she creates a can do attitude with more than enough information to help anyone succeed no matter where they are at. With her transparency on income generated with video, you can truly see the potential and worthwhile investment to dive deeper with video. Worth. Every. Penny."
- Cami from Tidbits
"Video can be intimidating, but Youtube Success Academy has encouraged me to take the leap and to just go for it! And you know what? It’s EASY! This course makes video more approachable, with clear ideas to make shooting and editing quick, easy and effective! In fact, I can now shoot a video in 15 minutes or less - including set-up and take-down time! This course has taught me how to batch content and how to maximize opportunities with video. And so important- I've learned the best practices for each platform! I’m so excited to put her video funnel ideas to use! I highly recommend this course!"
- Julie from Julie Blanner
Frequently Asked Questions
Get started now!
WHAT YOU GET
8 modules + 60 lessons of video content that covers how to shoot video, edit it from start to finish and the gear basics I recommend for making it simple and profitable!
A beautiful 42 page workbook with main points from the video lessons and plenty of space to jot down notes from all you're learning.
Tutorials walking you through the tech side of creating online video! I have instruction on camera settings, video editing pro tricks and how to make a one person production look professional.
An inside look into my social media strategy for posting video to Youtube, IG reels, Facebook and Pinterest. There is an entire module devoted to learning Youtube best practices and how to grow subscribers!
Access to a students only Facebook group that you can go to with questions about the course, network with other Youtubers, and be encouraged by your classmates!
INSIDE THE MODULES
Module 1 | Getting Started
In this module, we talk about planning content and staying motivated and consistent! In the bonus PDF, I share 100 video content thought starters to help you fill out your editorial calendar.
Module 2 | Recommended Gear
Module 2 walks you through all the gear you need to create professional online video for Youtube. I go through a budget setup, and a list for content creators who are ready to invest a little more. The workbook has detailed lists for all budgets!
Module 3 | Shooting Video
In this section, we get a little more hands on. I show you how to adjust camera settings for video and walk you through setting up the lights, microphone and camera for the perfect shot! In the bonus video, I show you my system for organizing footage and media from your projects.
Module 4 | How to Edit Video
Editing video is straightforward and fairly simple, but it seems to be the most intimidating for new video creators. In this module, I sit down with you and show you exactly how I edit a video from start to finish. I created lessons for several different editing softwares, from iMovie to FCPX, Adobe Premiere and Wondershare Filmora, so you don't need a fancy Macbook to create excellent video! This module is full of tech tutorials, including how to add voiceovers and music to your projects.
What is the point of creating online video if it isn't going to be PROFITABLE? In this module I discuss all the ways in which you can monetize your content + I walk you through how to do it. Since I started creating Youtube content, I have seen exponential growth in my income. In the bonus PDF, I share 20 different ideas for how you can start earning no matter what niche you're in. I also included a bonus PDF with my earnings that have come strictly from online video, to help you see the incredible potential!
Module 6 | How to Grow on Youtube
In my opinion Youtube is a very underutilized social media platform. Everyone wants to grow on Instagram, but not many see the incredible potential that comes from Youtube. In this module I cover what kind of content does best on YouTube, how to do keyword research, how to grow subscribers and how to increase views and watch time. In the bonus lesson I share 5 lessons I learned in growing to my first100k subscribers!
Module 7 | Youtube Best Practices
There are several keys to effective posting on Youtube. In this module, I discuss what to put in the description box, how to create playlists and customize your channel, adding great keywords and how to add cards and end screens. I also share tutorials on creating the most effective thumbnails and Youtube channel header art.
BONUS Module | Video for other Social Media
Creating video content can be time consuming, especially at first. That is why it is important to get as much leverage as possible from each and every piece of content. In this module, I share all of my editing tricks for taking one video and utilizing it on all of the social media platforms. I share my method for posting to Instagram reels and Facebook. I also have a tech tutorial on how to create long Pinterest pins with your video content! In the bonus lesson, I share how to repurpose your video content into an email series to grow your list. (If you aren't sure of the importance of this strategy yet, you will be after watching the video!)
Oh, and don't forget about these bonuses...
- 2022 Monthly Content Planner to help you stay streamlined + always creating more great content!
- 100 Video Topic Thought Starters to help keep your creative juices flowing so you never run out of ideas!
- A bonus lesson on how to get great videos for your blog with just an iPhone!
- An entire bonus lesson on how I store all of my footage and stay organized!
- 2 more bonus videos on how to add FCPX Transitions, Templates and Effects and how to create a Youtube channel header!
Get started now!
"Shut the front door—Lisa has done it again! As in her Create Your Blog Dream course before, Lisa delivers once again in this fantastic Youtube Success Academy! She really covers in detail every aspect of the whole video process, from beginner video creators to seasoned bloggers who may have yet to jump into the video realm, as well as necessary tips and tricks for those of us already on YouTube. I've been a hobby videographer and editor for over 15 years, and have worked in public access television in the video editing department prior to that. Even with my years of experience, this course was able to show me multiple things I could improve on for my own YouTube channel, and I'm so grateful. I highly recommend this for every blogger in any stage of their journey. Thanks again, Lisa!"
"Lisa is an incredible resource when it comes to using online video. She has been very successful with video herself, both to enhance her blog, and in growing a thriving YouTube channel in a short time. I’m so grateful that she is so generous to share her knowledge and experience of using online video and growing on YouTube in this course. Whether you’ve been using online video for a while, or just want to get started, this course will guide you every step of the way in maximizing the potential that online video can offer. And, you’ll save so much time and frustration over trying to figure it out on your own. I highly recommend it!"
- Marissa from Bumblebee Apothecary
Did you know…
- According to Google Consumer Insights 6 out of 10 people would rather watch online videos than television!
- A Facebook executive predicted that their platform will be all video and no text by 2022. (Source)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Source)
- 90% of user say that seeing a video about a product is helpful in the decision process. (Source)
- The time people spend watching YouTube on their TV has more than doubled in the last year. (Source)
Your business NEEDS online video. Are you convinced?
"Lisa has an incredible talent for teaching and guiding! In both her "Create your blog dream" and "Youtube Success Academy" courses, she gives step-by-step directions making overwhelming things seem so simple. I am a visual learner, so I have benefited greatly from her teaching videos, especially as she shows you exactly what steps to take. Lisa is an encouraging instructor and has a broad knowledge of these subjects. I feel that through these courses I have gained every tool I need to move forward with growing my brand and business! I'm so thankful that Lisa has been so willing to share her time, talents and secrets for success with us!"
- Emily from the Handmade Farmhouse
"Happy to share that my first channel is on the way to 5k subscribers! I recently retired and started a second channel about van/RV life. Appreciate this group and the course!"- Rob Rizzo from The History Digger
Hi! My name is Lisa Bass. I started my blog, Farmhouse on Boone, SIX years ago, as a way to share my creative ideas and from scratch recipes, with others. As a reader of blogs at the time, I saw an opportunity to start growing an online audience and create an income for my family, though in the beginning I had no idea what I was doing. I jumped in with both feet, learning everything I could from Pinterest strategy to growing an email list and an Instagram audience. I was determined to create a business that our family could work on together. See, at the time my husband was working a 40 hour a week public works job. The hours and benefits were great, but we knew we were capable of so much more. After my blog made six figures in year three, I was convinced there is virtually endless opportunity online, for anyone in any niche. In May of 2018 my husband quit his job that he worked for over 13 years. Now we have the opportunity to work and raise our kids side by side. We make our living sharing our passions with others online.
Can you relate to any of this?
You know your business needs online video, but you started researching gear and quickly became overwhelmed.
You are afraid to set foot in front of the camera, because you feel like you're not a "natural".
Business podcasts and experts at conferences have convinced you to start a YouTube channel, but you aren't sure what kind of content does well there.
You’re afraid that it’s too late to start creating video, and you’re not sure how you can make your content stand out.
You have uploaded a few videos to IGTV and Youtube, but saw no traction and decided it wasn't even worth it.
You are convinced video content takes way too much effort for the return on investment.
If you found yourself nodding your head to any of that, you are in the right place!
I am here to tell you that creating online video for your blogging business will be the key to setting you apart from the sea of people on the internet. The income potential is most certainly worth it, if you can stick with it and stay consistent. Anyone can be comfortable on camera, with enough practice! I am here to walk you through it every step of the way.
When I started my Youtube channel two years ago, I wondered if the platform was already too crowded. I felt uncomfortable on camera, and it took me HOURS to edit just one short video.
How small my thinking was back then! The internet creates literally no bounds for how many people you can reach. Once you know how to create the right kind of content, and how to promote it, you are virtually unstoppable. I believe it’s only just the beginning!
"Lisa has shared her knowledge with me and as soon as I started implementing her advice my channel grew quickly. In the course she teaches you how to select keywords, so your video will show up in searches. She talks all about video gear and shares several different options, even budget friendly ones! She goes into detail about video editing, creating thumbnails, and setting up your YouTube channel from scratch. This course will be perfect for anyone just getting started with video and it definitely has valuable information for the more experience videographer too. I highly recommend this course and I am so thankful I took it."
- Laura from Our Oily House
"The course already has been SOOO helpful. The keyword research video alone was worth every penny! I just batch filmed and edited 16 videos for YouTube, currently have them sitting private waiting for me to launch. Your course is a game changer.
Cheyenne from Farmhouse Book Co
Frequently Asked Questions
Lisa Bass is the content creator behind the home and lifestyle blog, Farmhouse on Boone. After working diligently on her blog, and social media channels, for just under two and a half years she was able to create a full-time income for her family. She started her online work in late 2015, as a stay at home mom, and had every intention of bringing her husband home from his day job. After making this dream a reality, she created an online course to teach others to do the same, and believes wholeheartedly that it is possible for anyone willing to put in the work!